So now that I'm alone I think I've forgotten What it was She made me promise not to tell And now that I'm home I don't think I can remember Exactly What she asked me not to say

March 24, 2005

Oh, yeah. I blog here, too.

Not that I have anything particularly enlightening to impart at the moment. I just re-noticed the link in my ever-expanding bookmark folder and realized that it's been a few weeks since I graced this corner of the digital universe with my musings. Ergo, this.
The last few days have been trying - I haven't applied to any jobs this week. Not what one would call the best response to reaching the six months of unemployment mark, but these things happen. With increasing frequency, it seems. Also causing disruption to my job search is this little pearl of wisdom given to me last Monday:

Applying to advertised jobs has a success rate of less than 1%.

To which I am forced to ask - what the hell is the point of applying for these jobs then? It seems rather pointless and a complete waste of time and energy. Yes, I know that there is still the possibility of getting a job in this manner, but it is likely going to take a very, very long time. I've been talking to people in my network (it always feels funny to say that), and I'm not ashamed to tell anyone I meet that I am looking for work.
Unless they're really cute. Then I might fake it for a bit.
I've had some thoughts, though. I've been looking for a 'career', when really what I should focus more on just a simple job and let everything else fall into place. It's no secret that I want to write, so why would I want to take a job as a writer and run the risk of getting sick and tired of writing? I'd rather create on my own terms, anyway. Makes sense to me.

Otherwise it looks like I've got some piece work coming up with a friend's company, my sister is working all her contacts in the film industry, and my resume keeps getting rewritten. Today I'm all for keeping my head above water - tomorrow, the world!

March 07, 2005

Busting Blockbuster

You knew it was going to happen.
A lawsuit has been launched against Blockbuster. Seems some smartass in New Jersey decided to take our favourite neighbourhood video store to task on their "No More Late Fees" promise. If you haven't heard about it, Blockbuster aired ads during the Oscars claiming they were doing away with late fees. As my friends and I watched slack-jawed, I spotted the fine print at the end of the commercial:

ADDITIONAL CHARGES MAY APPLY

What? Let me get this straight: you're telling me that there are no more late fees, but that "additional charges may apply"? I gleefully pointed out this fallacy to my friends, and we immediately started placing bets on how long the campaign would last.
Stuart McLean spoke about it on the Vinyl Cafe Saturday morning, and shed a little light on what exactly these addional charges entailed. A customer returning a video past the due date would not only be charged a 'replacement fee' for the video, but would also be required to pay a 'restocking charge'. Which, as far as I understand it, is pretty much a very expensive late fee. Which in turn suggests that this ad campaign is pretty much one big lie - i.e.: false advertising.

I cannot believe such a monumentally moronic idea even made it past the brainstorming stage - all misrepresentation issues aside. Doing away with late fees is pretty much the same as telling people to just keep the video for as long as they like, which sounds like bad policy for a rental business if you ask me. Now, folks that dream up campaigns for big companies (and I'm going to generalize here) tend to be rather focused on the whole dollars and cents side of the equation, so I'm pretty sure the whole "bad for business" thing was brought up fairly early on. What I find truly stupefying is their 'eloquent' solution to the problem: "We'll just slap them with a couple of fees and call them something else."
Huh? Who gives jobs to maroons like these? Did they honestly not think that the first person to get hit with this would not raise a stink? Personally, I'd be livid if this were to happen to me (it wouldn't, as you couldn't pay me to go to Blockbuster), and you can bet I'd be writing letters about it.

Let's break this off before I switch over to Rant Mode. I've got some other things to do this evening.